Visual and Verbal Language of KAUAI's brand identity
kauai.co.za Kauai is undoubtably South Africa’s leading fast causal restaurant that mainly focuses on healthy food. The company was founded in 1996, Cape Town - South Africa, and currently has more than 100 outlets globally. The brand name originates from the Kauai Island where the restaurant idea was founded. Visual Language The Kauai brand is based on simplicity. Their colour pallet is black, grey and white or usually called monochrome. The colour scheme was carefully chosen to highlight the colours of the ingredient display in the store. Remember, their focus is healthy meals therefore their ingredients are mostly vegetables and fruits which have bright colours such as green, orange, red to name a few. The bright colours of the ingredients bring life to both the restaurant and customers, literally and figuratively, because it is without any contradiction that healthy food provides a healthy quality life. color-hex.com The store conc...